So for 1926, the Maxwell was reworked and rebadged as the low-end four-cylinder Chrysler Model 52. After he used the company's facilities to help create and launch the six-cylinder Chrysler automobile in 1924, he decided to create a lower-priced companion car, using lessons learned when he was running Buick under William C.

Chrysler took over control of the troubled Maxwell- Chalmers car company in the early 1920s, he inherited the Maxwell as part of the package. The origins of Plymouth can be traced back to the Maxwell automobile. The name was chosen by Joe Frazer due to the popularity of the twine among farmers. However, the inspiration for the Plymouth brand name came from Plymouth binder twine, produced by the Plymouth Cordage Company, also of Plymouth. The logo featured a prow view of the ship Mayflower which landed at Plymouth Rock in Plymouth, Massachusetts. Plymouths were originally sold exclusively through Chrysler dealerships, offering a low-cost alternative to the upscale Chrysler-brand cars, listing the 4-door 5-passenger Touring Sedan at US$695. Plymouths were initially priced higher than the competition, but offered standard features such as internal expanding hydraulic brakes that Ford and Chevrolet did not provide. It was Chrysler Corporation's first entry in the low-priced field previously dominated by Chevrolet and Ford. The Plymouth automobile was introduced at Madison Square Garden on July 7, 1928. History Origins 1927 Chrysler SerPlymouth Model Q Roadster The Plymouth models that were produced up to then were either discontinued or rebranded as Chrysler or Dodge.

The brand was withdrawn from the marketplace in 2001. Plymouth cars were marketed primarily in the United States. It became a high-volume seller for the automaker until the late 1990s. The brand was launched in 1928 to compete in what was then described as the 'low-priced' market segment that was dominated by Chevrolet and Ford. Plymouth was a brand of automobiles produced by Chrysler Corporation and its successor DaimlerChrysler.

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